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Proper execution of Multichannel Communication strategy is vital to improving customer engagement and experiences

Multi channel communication involves connecting with customers through as many channels and platforms as possible. Multi-channel Communication service focuses on the needs and experiences of the customers. The ways to leverage this strategy however do vary for diverse businesses and industries, based on their distinctive goals and capabilities.

Healthcare industries, for example, use SMS, WhatsApp messaging and even Emails to set up appointments, send diagnostic test results, and provide prescription reminders. Such multiple channels can also be used by real estate companies to notify their consumer list of new listings in their target areas and send appointment reminders. Employing multi-channel communication process actually helps real estate companies to more leads and close more deals.

However, you must note that while messaging across the channels has to be consistent, for your strategy to be truly successful, the content specifically tailored to suit each channel. Brands often expect the same approach to work for all channels. But this is usually not the case. For example, while brand emails can feature a good amount of information and even include graphics, Text messages have to be more to-the-point and precise. Sending alters and reminders through SMS are smarter than doing so through emails, as people are more likely to send the former.

Multichannel Communication marketing strategy should essentially put emphasis more on brand engagement, rather than simply brand awareness. There is no point shouting at the customers on multiple channels. You need to sell your brand to them, and encourage them to interactive with your business. Brand engagement is critical to acquiring a set of loyal customers. Today there are On premise Communication Platform Software available that makes executing multichannel marketing strategies quite hassle free.

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