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Use of Omnichannel Marketing Automation in the EdTech sector

 

A significant rise in the popularity of EdTech services has increased since the Covid-19 pandemic. While the concerns related to the pandemic has certainly gone down, EdTech companies must be proactive about marketing to retain their existing clients and attract new ones. Omnichannel Marketing Automation can particularly be advantageous for certain companies, and make communication highly seamless between the brand and its clients. For instance, if a prospect approaches the website of the EdTech Company to subscribe to a newsletter or fill out a form, they would instantly receive assistance from an AI based chatbot. This would ignite their internet more in the company, and push the prospect deeper into the marketing funnel. This insight would also allow the EdTech company to understand the prospect better, and accordingly, send them offers and recommendations on courses through SMS or WhatsApp messages. Today there are many Omnichannel Marketing Automation Tools available that make executing such a strategy simple and friction-less.

Sell a course

If a visitor checks out your website, gets interested in a course, and leaves their contacts for more information, a marketing automation tool can be used to send them the course description and first lesson for free via email. This will allow the student to understand quickly whether or not they want to be your client. A simple introductory lecture will not bring losses, but can be a great tool to attract interested people. Similarly, instead of offering discounts in every SMS or email, you can provide promotional codes through SMS or sell two webinars for the price of one via email to the prospects. This can be helpful in elevating their interest in your course.

Top Marketing Automation Platform in India would help you to consolidate data on prospective and existing clients from multiple communication channels, enabling you to segment the client data base for targeting personalized offerings.

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