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Is Axiom Software Worth the Price for Multi-Channel Marketing Automation?

If you've been researching multi-channel marketing automation platforms, chances are, you've encountered Axiom. It offers a lot of automated anything from drips to SMS triggers, social ads, data syncs, etc. Sounds great! But with a price tag that makes even enterprise marketers decline the opportunity, the questions are, is Axiom worth it?

Let's explore this further.

Strong Features, but How Powerful Are They Really?

Axiom has a lot going on. But therein lies the problem; it has a lot! Axioms leverage and functionality are powerful for marketing automation; however, the learning curve is steep. If your team does not have one (or even three) dedicated marketing automation ninjas, they are liable to get lost in all the settings.

 It is a robust system, but sometimes that is too much power for the simple marketing puzzle that we're trying to solve, and you end up feeling like you are driving a racecar with no seatbelt.

Integrations? Yes. Intuitive? Not Always

Axiom integrates with CRMs, ad platforms, and data warehouses, which is great, unless they don't play nice. Some of the users have reported that it requires custom coding just to get these platforms to talk properly.

If you’re a fast-moving brand, that could be a deal-breaker for you. If you're looking for plug-and-play simplicity with enterprise-grade flexibility, consider agile alternatives that have integrations built into them as second nature.

Pricing That Makes You Think Twice

Axiom’s pricing structure is enterprise, but so is the complexity. If you’re a mid-sized business or scaling rapidly, you may pay for bells and whistles you don’t ever use. That’s the power of modular, channel-specific platforms.

The Sinch Point of View

At Sinch, they believe in empowering enterprises to create meaningful, multi-channel conversations with less hassle. With carrier-grade infrastructure, a worldwide footprint, and on-the-ground APIs that are ready for marketers in the real world, Sinch allows brands to automate smarter, not harder.

The Takeaway

If you have a savvy automation team, enough budget to spend, and desire extreme customization, it might be a fit.

However, if you are seeking scale, ease, and speed to market, you might find more value from a Sinch type partner, built for real engagement across the entirety of the channel landscape!

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